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Such negative attention can damage the brand’s image … · some controversies went beyond the customary trolling on the internet and even impacted the top lines of companies. · these are more than just pr missteps—these campaigns generated global backlash, sparked debates about social issues, and forced brands to reevaluate their … Hell or canadian fires! · from sexist jokes and racial insensitivity to anti-patriotism and unrealistic body standards, we’ve seen dozens of companies miss the mark with their ad campaigns in recent … And why apple created the worst ad of the year. · here is a round-up of outdoor ads that sparked controversy and conversation this year, as previously seen in best creative last week today: From makemytrip’s potshot at the pakistani cricket team … The bud light boycott: · in this article, we’ll explore four major brand fails that dominated the headlines in 2023 and discuss the key takeaways for the industry. · when an ad is perceived as offensive, insensitive, or morally objectionable, it can lead to public backlash and outrage. · this ad has undoubtedly proven to be the most controversial so far this year, with hundreds of comments calling out its overtly graphic depiction of gyrating individuals with … If 2023 has taught us anything, it’s that people on the internet will project their own (however misguided) ideas and notions onto anything. · some brands arent above courting controversy to move the sales dial, but it doesnt always work. Here are 5 campaigns that were close to the line in 2024.